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Increasing urbanization is making the last mile of delivery morecomplex and critical for the success of e-commerce companies,according to new research by DHL, the world’s leading logisticscompany, and market research company Euromonitor. With over 600million more people forecast to live in urban environments by 2030and new technologies creating opportunities for both serviceenhancement and disruption, online retailers and their logisticspartners are being challenged to embrace bold new approaches inorder to survive and compete. In the white paper, Shortening theLast Mile: Winning Logistics Strategies in the Race to the UrbanConsumer, DHL and Euromonitor have identified the four main trendsthat are shaping urban last mile transportation – localizeddelivery, flexi-delivery networks, seasonal logistics and evolvingtechnologies – and ways in which companies can adapt their supplychains to the changing market environment and achieve competitiveadvantage.
Shortening the Last Mile Info
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“The last mile is increasingly becoming the key battlegroundin the e-commerce supply chain, and companies will have to developtargeted strategies in this area to compete effectively,” saidKatja Busch, Chief Commercial Officer, DHL. “It’s not just abouttransportation, but about companies’ overall approach to managinginventory – getting the right items to the right place at the righttime. DHL is developing focused solutions to help e-commercecompanies reach their end customers and efficiently, from usingmachine learning to better route shipments within cities to addingmore automation to our delivery networks.”